In the era of political and social controversy it becomes increasingly difficult to maintain a balance between creative discussion and healthy nurturing atmosphere. Every new member of the team can destabilize or solidify it. How to maintain a healthy hiring pace and not ruin something precious you have inside? This and many other questions will be addressed and discussed during this discussion.

In today's competitive landscape, game developers must exhibit creativity in how they distribute, operate, market and sell their games. This drives them to seek innovative strategies to maximize their revenue growth. Among these strategies, one standout approach involves the direct sale of games to their players. This discussion explores how games can directly connect with players, examines challenges developers might face with this approach, assesses the benefits of creating their own store, and looks into tools that can strengthen their direct-to-consumer (D2C) strategy.

Short form video content has grown significantly over the past few years. In this session we will discuss the rise of this type of content, why it’s important and how Reels from Meta can help you to capitalise on this trend.

This presentation is about Murad's experience of working in Tactile on building and managing creative teams. Murad will walk the audience through such steps as developing trust, setting up processes, establishing values, planning and working with feedback. You'll learn why they are important and what challenges you can face on each of them. The talk will be focused on knowledge-sharing to deliver as much value as possible.

A show case on how social media can support a games' growth, drive additional revenue, and offer new ways to connect with your fans. The talk will use multiple projects and collaborations from TheSoul as example.

This talk will explore how two driving mechanisms, exploration and reinforcement, guide the development of gaming entrepreneurial ecosystems and how different entities such as Accelerators, Associations and Game Studios can work together to create thriving local ecosystems. Attendees will gain insights into the key strategies that can drive success in this dynamic and rapidly evolving field.

iOS poses a great opportunity for profitable User Acquisition, however measurement is a challenging task. Google has come a long way in the past year in developing its product solutions that will enable App advertisers to unlock the iOS potential.

Make sure to register in advance.

Unraveling the Gaming tale – from the highs of 2020 to the challenges of 2022, and onwards to the horizon of 2023 and beyond. Pivot your business strategy to become resilient and prepare today for the future to come. Let's dig in together and decode where gaming's headed, the trends, and the excitement that's brewing!

Make sure to register in advance.

Expanding in APAC countries is for many game developers a no-brainer but are you carrying assumptions that what is working in other countries will also make us succeed there? Which are the main blindspots you should avoid and what local nuances you need to be aware of and incorporate in your strategy?

Make sure to register in advance.

This talk will briefly discuss the design team's approach to creating the CRPG's turn-based battle system from scratch while keeping this system true to the franchise. We will examine our development stages, the various goals we set prior to each iteration, and lastly, what lessons we learned in the process.

Refresh at the end of the incredible Day 1 of WN Cyprus'23! Enjoy drinks, courtesy of FasterPay

Join the raffle supported by OHM to win PS5, Xbox Series X, Nintendo Switch, or Meta Quest 2. Don’t forget to leave your business card at the registration!

There has been much buzz going on around idle arcades, but is it still worth to develop one in 2023? Deep dive with Ketchapp in subgenre's downloads and IAP revenue dynamics, most popular themes and features, as well as marketing & monetization best practices.

In an ever-evolving AdTech landscape, the battle against mobile fraud has become more crucial than ever for businesses looking to optimize and save their marketing budgets. Join us in this panel discussion to discover the tools and methodologies that empower businesses to stay one step ahead of fraudulent actors, ensuring that investments yield the desired results and drive genuine growth.

We'll explore key strategies in detail, providing you with actionable insights and tactics that you can start using right away. From finding new channels to bring in high-quality users to optimizing your campaigns for maximum ROI, everything you need to know to build a successful marketing strategy in uncertain times.

Top 3 approaches to testing video creatives to help you optimize your ad campaigns and maximize ROI. We'll discuss modular testing strategies so you can choose or create your own. This session will be useful for UA managers and marketing professionals who are looking to improve their video creative testing and optimization skills.

As the gaming and mobile apps industry evolves, so does the role of Artificial Intelligence in shaping immersive and captivating user experiences. Join us for insightful sessions where we’ll explore the transformative impact of AI solutions on the gaming landscape. The track is fully devoted to practical solutions to real-life challenges. Worldwide experts from AWS, Miro, and ML6 will showcase what works now with AI, and run brainstorming workshops for industry professionals in various fields, from product design to UA and support (by invitation only, RSVP here). At the end of the track we’ll select most promising use cases for AI and will offer to pilot them in volunteering companies, with full support from AWS and the experts.

The agenda:

15:00-15:30 Opening Keynote session with WW experts covering AI use cases that really work in gaming and mobile development

15:30-16:00 Live demos of tools and ideas for GenAI, knowledge base management, and many more

16:00-16:15 Break

16:15-17:00 Workshop with global experts (CxO/Head of Division level are invited to participate). Participants will share ideas on use-cases for AI in their fields of choice and then jointly select the most promising ones. Topics for discussions, one topic per group of 4-6 participants:

• AI in Product Design and Development (from product management to code and asset creation, to prototyping and testing)

• AI in Marketing (creation of marketing assets, UA automation, localization, etc)

• AI in Knowledge Management and Support (search in internal knowledge base to find answers for your employees of for users)

• Potentially 1 or 2 more topics to be selected according to the choices of invited participants

17:00-17:30 Closing panel discussion and selection of pilot AI-projects to implement

By invitation only, RSVP here.

Futura.Digital (& Versus.gamedev) in collaboration with Brightika, will be hosting a two-day marathon of personal consultations. Any conference attendee can sign up for a 25-minute session with an expert: 1) from Futura that specializes in law and taxes, and 2) from Brightika that specializes in marketing and publishing. The hosts are prepared to listen to your concerns and provide on-the-spot advice.

To secure your slot, please fill out this form.

Please note that this offer is limited and will be arranged on a ‘first come first served’ basis.

By harnessing the vast potential of AI algorithms, marketers can analyse user data, personalise ad creatives, optimise campaigns and present tailored experiences that resonate with players, leading to increased conversion, more engagement, higher retention rates, and ultimately, enhanced monetization. Delve into the exciting world of AI-powered mobile game marketing and explore the possibilities it offers for the future of the gaming industry.

This presentation will provide a candid analysis of the blockchain gaming market as of 2023, shedding light on its genuine successes versus the prevailing marketing noise. It aims to forecast the trajectory of this burgeoning sector while emphasizing the actual value blockchain brings to gamers. Attendees will also gain insights into the latest trends and unseen industry shifts, coupled with actionable advice for aspiring blockchain game developers.

Join the raffle supported by OHM to win PS5, Xbox Series X, Nintendo Switch, or Meta Quest 2. Don’t forget to leave your business card at the registration!

You'll learn about the biggest changes in fundraising climate since 2021 from an investor standpoint; type of investments VCs are looking to make in 2023; green shoots on the horizon. Founders will also get actionable advice to weather the storm.

Dive into the journey of SuperCity, a web-based game that's not only stood the test of time for over 12 years but has also thrived amidst the multiple so-called 'deaths' of web-gaming. From the transition of five producer teams to its current transformative phase, discover the core principles, team mission, and key tools that drive its enduring success.

This talk will cover artistic and technical evolution of character creation in BG3 over the course of 5 years of production. Alena will discuss customization features and the importance of tools and pipelines that can get you thousands of stunning characters

It's time to unlock the full potential of AI in mobile marketing (and we don't just mean #ChatGPT).

Join this session to explore the real-world applications of state-of-the-art AI tools that can revolutionize your ad creative ideation and ASO activities. Gain valuable insights from successful projects with industry-leading companies like Goodgame Studios, Miniclip, and Supercell, as well as learn from AppAgent's experiences with experiments that didn't quite hit the mark.

Plus, you'll gain a glimpse into the future of AI and how it will transform creative and testing workflows within the next 2 years.

In this exclusive masterclass, we will demystify fundraising and build a framework for effective communication with investors. Whether you're a game company founder, a non-gaming investor, or someone keen to grasp the nuances of gaming investments, this masterclass is designed for you. We will:

• Break down typical investment stages and processes
• Have a behind-the-scenes glimpse into the analysis mechanics of a VC fund.
• Share insights on how decision-makers strategize and think.
• Discuss fundraising and startup-building strategies, answers to practical questions, and counteract potential investment risks you could be challenged with.

Make sure to register in advance.

Futura.Digital (& Versus.gamedev) in collaboration with Brightika, will be hosting a two-day marathon of personal consultations. Any conference attendee can sign up for a 25-minute session with an expert: 1) from Futura that specializes in law and taxes, and 2) from Brightika that specializes in marketing and publishing. The hosts are prepared to listen to your concerns and provide on-the-spot advice.

To secure your slot, please fill out this form.

Please note that this offer is limited and will be arranged on a ‘first come first served’ basis.