Two days of cutting-edge industry knowledge

A journey into the world of modern gaming - Discover how gaming audiences have transformed from niche communities to a global phenomenon, and how TikTok empowers gaming publishers to engage at an unprecedented scale, revolutionizing the gaming landscape.

The panelists will discuss the new challenges the video games industry is facing and how we can preserve, maintain and expand our enterprises under these new conditions.

Join the Q&A with Google Play's Romain Mardot for an unscripted discussion featuring your questions on App Quality, Publishing Strategies, User Acquisition, and more.

In this talk, Patty Toledo will delve into the importance of cultivating a strong organizational culture as a means to maximize business success. Drawing on her expertise in organizational psychology and management, she will explore practical approaches and key learnings for developing an effective culture that fosters employee engagement, innovation, and growth. The talk will also touch on the various challenges that organizations may face in this process and provide actionable strategies for overcoming them. Attendees can expect to come away with a deep understanding of the impact of culture on business performance and practical tips for creating a thriving organizational culture.

In this panel session, we’ll discuss how to design your game with your audience in mind, and how that audience informs your monetization, UA, and LiveOps strategy. One of the secrets to any successful game is an engaged audience, but how can you make sure your game attracts that audience? How do you give them the best possible experience?

Join Çağla Mordeniz from AppsFlyer as she unveils the latest insights into the state of gaming in 2023. Also discover how important the CTV-to-Mobile and PC/Console Measurement are in this era, and how to understand and optimize campaigns across multiple screens. Don’t miss this enlightening session to stay ahead in the ever-evolving gaming industry.

What a year it's been! The advancements in publicly available AI/ML since 2022 has been a nonstop torrent of new models, papers, tools, and features. In this talk, we'll look through at highlights in the past year, what you might have missed, and what this could teach us about the next year in AI/ML.

Take advantage of artificial intelligence, machine learning, and deep learning to build, run, and grow games.

In the gaming industry, tailoring personalized game experiences is a key to keep the player entertained. Playtika is integrating advanced AI engines into our products, to increase player’s engagement in the game. In this session, Noa will present the challenge of personalizing experience with AI and the concept of human-machine team.

You will learn about AI's impact on game development, from ideation to optimization. The talk highlights AI's role in procedural generation, debugging, testing, analytics, balancing, and generative music. Lastly, the speaker will explore AI's potential in predictive maintenance and production optimization, emphasizing its transformative potential in the gaming industry.

Join the discussion on AI's transformative power in game storytelling, as the technology unsettles the job market for writers, generates tailored stories that reshape our experience, leads to the emergence of the Homo Adventor generation, and pushes the boundaries of creative expression.

The gaming industry has always been focused on making the most exciting games possible, embracing the latest technologies, and encouraging gamers to play more. The payment experience in gaming should support these goals. With the rise of microtransactions, subscriptions, emerging digital assets, and more, payments in gaming are everywhere and growing. In this fireside chat, we will discuss the challenges gamers face with in-game payments and how next-generation payment technologies and loyalty solutions will make the experience seamless, secure, and rewarding.

Are you looking to make a splash in the gaming industry? Do you want to take your game to the next level and capture the hearts of your players? Then don't miss our upcoming talk "Game On: Pitching Your Way to Gaming Success"! In this talk, you'll learn the key strategies for pitching your game to investors and stakeholders to get the funding and support you need to succeed. We'll cover all the important aspects of a successful pitch.

Umut Ersarac will answer Damla Akpinar’s questions about AWS for Games, AWS for Games teams’ role and services & solutions on high level will explain how AWS for Games can help gametech companies all around the world.

The hyper-casual industry has transformed in the past year due to significant changes in the macroeconomic climate and the UA industry. Nir Regev, Director of Publishing at Supersonic, discusses the latest shifts in the hyper-casual market, the rise of hybrid casual games, and how game developers should adjust their business strategies to succeed in this new environment.

Türker will be speak in detail about the definition of hybrid-casual, monetization approach and also design phase. There will be sub-genre examples with released games included. Finally you will learn why studios need to change their mindset and embrace hybrid-casual.

Get ready to take your game to the next level with the latest user acquisition strategies from Unity Ads at the upcoming event. This session will delve into the secrets of self-serve advertising with Unity Ads, giving you the tools and insights needed to expand your user base and increase engagement. With Egor at the helm, you won't want to miss out on this valuable opportunity to gain a competitive edge in the world of gaming UA.

In an era of constant evolution of in-game ads market we've experimented with different ad formats in our games, including those on web platforms. Our research resulted in a new approach which allows to reach up to $60 eCPM. In this session we're going to discuss the details of this approach, how "gamified ads" are different from playable ads and how its' execution may vary from game to game.

Diala D. Al Otaibi, PR & Comms Manager of Babil Games, will present 'The Evolution of Gaming in MENA,' where she will explore the rapid rise of gaming in the Middle East and North Africa (MENA) region. The talk will highlight the development of a self-sustained gaming economy and the support from governments; it will showcase the factors driving the industry's growth, including increased access to technology and a young population with a strong gaming affinity. It will emphasize the importance of a thriving gaming ecosystem, government initiatives to foster entrepreneurship, and provide insights for successful gaming startups in MENA.

Accelerating progress is unlocking exciting new approaches to visual asset production, so come along for a deep dive into the visual generative AI landscape, and where we’re headed.

This session will delve into the drawbacks of using pre-built SaaS AI tools for building AI applications. While these tools offer convenience and ease of use, they also come with limitations that can impact the accuracy and effectiveness of the models. Attendees will leave with a greater understanding of the limitations of pre-built SaaS AI tools, the potential risks of hidden biases in AI models, and the importance of custom solutions for achieving high accuracy and avoiding unintended consequences.

Especially after iOS15 and all the game developers & publishers are trying to figure out the UA optimization. Most of them are focusing on the data science and AI algorithm to solve problem but they couldn't. With my data scientist profession, I want to enlighten and inform them about applied AI and ML algorithms.

The panelists will discuss the explosion of generative AI enabled startups, foundational models, incumbents, and best user cases.

The talk will investigate the impact of AIGC on game design and planning. Chenyang will discuss the potential for AI to inspire innovative gameplay mechanics, enhance level design, and optimize game pacing. In the final section of the presentation, you will learn how AIGC can enhance the creation of game art assets, from character models and environments to textures and animations. A speacial focus will be made on the benefits of employing AI-driven procedural generation.

When Game Developers work with User Acquisition platforms, A.I. / ML technologies are used to ensure proper quality and quantity of the acquired users. However folks at Hybe see that lack of understanding of ML technologies' powers and limitations can often cause confusion, frustration, unintuitive restrictions and other pitfalls. In this talk, Alexey and Vladimir will try to address some typical concerns we hear and shed some light on which ML restrictions are real and which are not quite, as well as how to go about them.