Two days of cutting-edge industry knowledge sharing

Why leading publishers are launching games as entertainment properties, and how they drive the hype and loyalty required for a successful launch.

From stumbling across borders illegally to yelling at foreign executives, learn from “war stories” across 50+ countries how to close great deals worldwide. Courtesy of John's executive experiences at SEGA, Activision, Unity and others.

The mobile gaming industry has shifted to maximum user data privacy in the past years. And there is no way back. Elvira will explain how to monetize your apps internationally and avoid fines and lost profits by meeting international privacy standards.

Designing games for maximum IAP monetization requires deep knowledge of UX design, virtual economy tuning, pricing economics, and many other disciplines. Learn how to best make free-to-play, IAP-driven mobile games, while maximizing ad revenue.

2022 fund raising turned rapidly from super-hype to something completely different. Time to sit down with some of the leading VCs and other players in our gaming industry to hear what they think about 2023, and how gaming studios should approach it.

Anzu’s VP Mobile will interview Wildlife Studios, the mobile games studio behind the hit sports sim Tennis Clash, to understand how in-game advertising has helped them establish a new sustainable revenue stream.

Shifting the focus on game distribution and monetization across all platforms, devices, and geographies, expanding mobile games monetization beyond the stores’ boundaries and acceleration video games growth by enabling direct relationships with players.

Join to discuss how M&As affect the strategy of independent studios; how UA strategies and product decisions need to adapt in light of new policy changes and networks; how a hypercasual studio can prepare for the upcoming economic uncertainty.

As the interest in data clean rooms grows, Edik Mitelman shares what they are, how they work, why gaming apps need one, and what they should be considering to find the right fit for their data needs in today's privacy-first era.

Women entrepreneurs lead new initiatives impacting the global gaming world. Meet a few of these women, inquire if your gender matters when you build up a new gaming company, and hear how these women are building companies with a different DNA.

3 issues will be discussed: 1. Regulating Skill – real money skill-based games, are emerging as one of highest growth trends in the gaming industry 2. The Case for NFTs – The industry is showing signs of agitation, what are legal considerations when integrating NFTs and Play2Earn mechanism? 3. Gamblification and the State of Social Casino – Debating the grey area between gambling and social casino games and how can game companies safely navigate between the myriad of regulations around the world?

Thoughts and ideas about the management process of producers, designers and artists. Symptoms of burnout and creative block. Tools to increase the creative power of your team, and ways to increase your managerial capacity.

Trends of 2022 and expectations for 2023 in gaming companies. Let's discuss business trends, investments and business security with game company executives.

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Nearly 3 in 4 Gen Z say they spend on digital fashion. Dressing their avatars allows consumers to express their individuality (47%) and feel good about themselves (43%), but also to show off their digital collection and feel more connected to peers – in both the digital and physical worlds. Time to rethink your gaming monetization with fashion content.

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Cyprus investment authority will discuss the evolution of the region as a dynamic player in the global innovation and tech ecosystem, and the measures the country has put in place to enhance the development of a regional tech hub. This is a chance to explore Cyprus’ journey in addressing the scaleup opportunity, how the country has evolved in recent years and why scaleups should be looking at the region as a key part of their international roadmaps.

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Player sentiment is a key factor in determining whether or not a game will be successful. It is is influenced by everything from graphics to gameplay, to the monetization model. So how can you measure game sentiment and use it to increase retention?

Martin will set out a rational framework for how to value a mobile gaming studio based on some fundamentals around how these companies operate.

The panel will deliver actionable, specific tips for producing UGC, answering various questions from the perspective of top practitioners in mobile games marketing, UGC production, and the major advertising platforms.

Why do your growth partners keep showing “Find the x button” playable? See beyond CPM, ARPDAU, and Revenue metrics, measure your users' ad experience and take control of your revenue, players' LTV, and your stack app growth platforms.

If you want to know why you should work with your ad-networks creative team and be inspired, then this is for you. Justin will give an overview of Liftoff Creative Studio's methodology and discuss some of our favourite work from the last few years.

Dan discusses how app marketers and creative teams can balance the basic recipe of what’s been working well for years with everything that’s changed recently: privacy rules, custom product pages, short-term videos, and even… artificial intelligence.

You are dealing with a ton of data points — but can you make sense of the data and what is it worth to your business? Can you Make Business Decisions based on these disparate data streams? Can you do it in real-time, or near real-time?

Current landscape of the early stage financing. Avoiding pitfalls of your first round: practical advice. Investor is not just money: what to expect from your funding partner. After the funding: what to expect.

The influencer marketing space is rapidly changing, whilst the effect of these changes on the audience is getting increasingly stronger. Come and learn what awaits the industry in 2023 and how brands in gaming can prepare for what's to come.

The discussion for managers: How to build your team, motivate and develop it, solve problems, and delegate responsibilities.

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