PROGRAM

Europe/Moscow (UTC+3)

09:30 - 11:00
Welcome Coffee
11:00 - 11:05
Welcome to WN St. Petersburg'22

Julia Lebedeva

COO & Partner, WN Media Group

11:05 - 11:30
Can You Still Make and Sell Games and Live in Russia?

Sergey Zykov

Account Director, SoftClub

Are we in the "You are your own refuge" type of situation? Join the talk to find out how the Russian game development scene is dealing with the crisis of 2022, and if it can even continue to be "Russian" moving forward.

11:30 - 12:00
Data-Driven Way to Game Publishers: Developer’s Check List

Daniil Vostorgov

Product Owner, AppMetrica

Publishers always look for promising projects. But it is hard for a developer to be sure that a project at the inception stage meets the necessary criteria, especially if an app doesn’t have enough key-metrics value. Daniil will give an overview of what lies behind project evaluation and what is truly essential for growing your game apart from user acquisition. You will learn how to draw the right conclusions from your data to make your product performance grow.

12:00 - 12:30
Future of PC and Mobile Gaming in CIS

Rodion Kotelnikov

CTO, VK Play

Zar Serebryannikov

Marketing Director, Red Brix Wall

Egor Tomskiy

CEO, Watt Studio

The participants of the session will learn about measures of support that VK Play offers to game developers that will help promote their products and grow their audience.

12:30 - 13:00
How to Increase Customer LTV with the Personalized Offers

Dmitriy Krasnov

Product Manager, MyTracker (VK's project)

Alexandr Smirnov

ML Engineer, MyTracker (VK's project)

During the presentation, Dmitriy will uncover the ways to improve customer LTV with the help of personalized offers, flexible user segmentation, and implementation of ML-based approaches. He will dive into popular approaches to mobile game monetization and share AppQuantum’s expertise in running and assessing A/B tests. Finally, Dmitriy will share the results of testing the described model in the Hustle Castle project which led to a 23% increase in ARPU of one player segment.

13:00 - 13:30
Support Measures for the Game Development Scene

Anton Klyuchkin

Advisor to Director General, Internet Development Institute (IRI)

Internet Development Institute (IRI) is launching contests to support devs. You'll learn about the procedure, what you should pay attention to, and what kind of games IRI is looking to support.

13:30 - 14:00
Coffee Break
14:00 - 14:30
Publishing on Third Party Stores: Amazon Appstore

Vladimir Romanov

Head of ASO, ZiMAD

This session will answer the following questions:

  1. What does Amazon Appstore look like?
  2. What are principal differences between Amazon and other app stores?
  3. What audience prevails at the Amazon Appstore?
  4. What apps have more potential on Amazon platform?
  5. Some technical & ASO tips for Amazon release
14:30 - 15:00
Game Producer: Main Challenges and How to Overcome Them

Sergey Ryabtsev

Producer, AppQuantum

Sergey is going to speak what challenges producers can run into before the release and how to overcome them. You will learn how to maintain and increase retention, lower the churn rate, make marketing campaigns more efficient and achieve revenue growth.

15:00 - 15:30
Panel Discussion: How to Promote Games and Reach Your KPIs in 2022

Moderator David Olubowale

International Sales Lead, VK

Salah Sivushkov

Chief Business and Marketing Officer, Axlebolt

Gennadii Lurie

Co-Founder / CBDO, Rocket10

Kamil Baltaev

Head of Media Buying, Adsup.me

15:30 - 16:00
Yandex Games: Current State and New Opportunities for Game Developers

Nikita Bokarev

Head of Business Development, Yandex Games

The Yandex Games platform shows rapid growth in audience numbers and continues to improve the level of support for game developers, approaching 10 000 games in its catalogue. This presentation will cover the current state of the platform, opportunities for game developers and publishers, the most up-to-date features, and future plans.

16:00 - 16:30
Happy Hour sponsored by Appska
16:30 - 17:00
Fireside Chat: HTML5 in 2022: Revenues, Opportunities, Case Studies

Moderator Alexander Semenov

Editor-In-Chief, App2Top.ru

Liza Zharkova

Head of Gaming Platform, VK

Evgeny Polotnyanko

Head of Gaming Platform, OK.RU

The representatives of VK and OK.RU will talk about how the last couple of months have affected the performance of their respective gaming platforms and share the success stories of developers working on HTML5 games.

17:00 - 17:30
Reaching Out to Investors: The Ideal Pitch

Katerina Dovnar

Producer, MGVC

The first contact with the potential investor is crucial — it has to provide enough information and open the door for further conversation. This talk will be about this first impression: what do you need to know and provide to the investor to attract their interest.

17:30 - 18:00
Publishing Against Mainstream: How Small Games Make Big Money

Sergey Manucharyan

Publishing Director, HeroCraft

Sergey will discuss how small games (not in the hyper casual space) are making money again in 2022 after having been released as premium titles in 2010.

10:30 - 11:30
Welcome Coffee
11:30 - 12:00
New Benefits and Support Measures for the IT Sector

Ekaterina Smirnova

Partner, Head of St. Petersburg Office, Semenov&Pevzner

Ekaterina will provide a short overview of all benefits and support measures that Russian gaming companies can claim. You will find out about the recent tax and financial benefits and what you should do to take maximum advantage of these new measures.

12:00 - 12:30
Launching UA in China: Pros, Cons & Difficulties

Anastasia Zykina

User Acquisition Manager (Chinese Networks), Mamboo Games

Publishing an iOS or Android mobile game in China is not as simple as uploading it to the Apple App Store or Google Play. For one, Google Play is not available in China. In its place is an ecosystem of 400+ android app stores, each with their own submission process. Join the talk to get detailed info about the process of publishing and performance marketing.

12:30 - 13:00
F2P to VR: Game Design Differences, Hypothesis Analysis, Production Insights

Ruslan Gerasim

Senior R&D Game Designer, CM Games

Ruslan will share the studio's experience of moving from mobile F2P development to VR. Find out what to expect from a game designer, how to test solutions and share production insights.

13:00 - 13:30
Scrum in the Development of Mobile Games

Natalya Popova

Head of Development, Friday's Games

As beautiful as Scrum is in theory, lots of teams tend to modify it quite a bit. Some parts are ignored because managers just know better, other parts are adjusted. The result is Scrum with a twist: inflexible, inconvenient, or not goal-oriented. Our technical team decided to do Scrum by the book and see what happens. Spoiler: it turned out better than expected.

13:30 - 14:00
How We Launched "Diplomacy Is Not an Option"

Oleg Sakharov

Game Designer & Founder, Door 407

The talk details the period of six months leading up to the game's February 22 release. Oleg will discuss how the studio developed its marketing strategy, why and how many times the devs delayed the game and what they achieved in the end.

14:00 - 14:30
The Habit of Doing Things on the Fly Is Not a Bad One!

Vasiliy Meshkoy

Lead Producer, Whalekit

You will learn how Whalekit improves the performance of reliable game mechanics while using LiveOps. Vasiliy will share the studio's vision of how dynamic content can be used in a live game, the team’s practices and basic approaches to maintaining this concept in the game, as well as specific examples of using the dynamic content in Left to Survive. Finally, you will learn the restrictions and difficulties of this approach, as well as its evident advantages and the opportunities it offers for projects.

14:30 - 15:00
Coffee Break
15:00 - 15:30
A Work of Art through the Eyes of the Game Technical Director: “Know by heart…” Postmortem

Ayrat Zakirov

Managing director / CTO, Ice-Pick Lodge

How to communicate an idea conceived in the mind of the auteur to the player? How does a work of art function from the Game Technical Director's point of view? Ayrat will discuss building a “model” for a work of art and the practicality of expressing an idea. "Know by heart…": Analysis of results.

15:30 - 16:00
Community Management on a Long Running Project: How We Deliver Value That Is Seen

Matvey Chernishevskiy

Senior Community Manager, Pixonic

How Community Management can deliver visible business value in line with the current project goals? Find out about the War Robots Live Show community event devoted to 8th anniversary of the game and how it boosted the key metrics of the project.

16:00 - 16:30
Working with an Outsourcing Studio: What Can Go Wrong and How to Fix It?

Vera Velichko

CEO / Art Director, OWL Studio

Vera will cover the following topics:

  • How the work is organized at an outsourcing studio;
  • Key problems that can arise when working with an otsourcing studio (emphasis on game art, but relevant for all areas of game development);
  • Ways to ensure you don't have these problems;
  • What processes on the part of the client complicate the work of an outsourcing studio;
  • How to write an RFP, schedule the work order and find the right partner.
16:30 - 17:00
Children Play — Their Parents Pay: Specifics of Сhildren-Oriented Mobile Game Development

Matvey Tkachev

Producer, Foxford

  1. Briefly about mobile games for children
  2. Development Features
  • Product for two people
  • UX for the little ones
  • Product research involving children
  • Legislative difficulties
  1. Monetization (Ads, IAPs)
17:00 - 17:30
How to Lower CRR in Gaming with Design and Smart Solutions

Andrey Bluemental

Worldwide Managing Director, Go Ahead

Dmitry Miroshnichenko

CCO, Go Ahead

Last couple of months have been turbulent for the industry. The talk will focus on the ways to scale up game promotion by both technological and creative design tools. Issues Andrey will cover:

  • Relevant approaches towards game promotion today;
  • Ways to optimize advertising campaigns using predictive LTV;
  • How to lower CRR in gaming using smart technologies;
  • Game design as a strong marketing tool.
17:30 - 18:00
How to Promote Mobile Games in Russia and Worldwide Now

Dmitry Solopov

Head of Sales & Marketing, Mobio

Dmitry will cover the following points:

  • Alternative mobile apps promotion sources in Russia nowadays and successful cases of such campaigns;
  • Why is it cheaper and more effective to have a WW promotion with the help of local agency;
  • How Russian publishers should promote their apps after Facebook, Google and TikTok left Russian market;
  • Top strategies for promotion on WW. Mistakes and lifehacks;
  • Legal side of mobile apps promotion on WW for Russian publishers.