PROGRAM
Europe/Istanbul (GMT+3)
- 09:00 - 10:00
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Welcome Coffee
- 10:00 - 10:30
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To be Announced Soon
- 10:30 - 11:00
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Talent Flow to The Turkish Game Industry
Barış Ozistek
Chairman / Managing Partner, Joygame / Bogazici Ventures
Turkish game industry is booming fueled by the strong flow of top talents. Challenge is how to manage the growth and invest into the most promising startups. The talk will focus on the market, opportunities and future rising of the top talents of the country.
- 11:00 - 12:00
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Panel Discussion: Mobile Gaming Trends
Moderator Ted Verani
VP Business Development, wappier
Vladimir Funtikov
CEO, Creative mobile
Matt Hood
Product Owner, Ten Square Games
Chris O'Kelly
Vice President Live Games, Goodgame Studios
The mobile market represents around half of all global games revenues and opportunities abound for savvy developers, but how can today's game makers succeed in this increasingly competitive landscape? Our panel will answer this important question while addressing changes in the Apple ecosystem and discuss the future of F2P gaming, as well as consider new opportunities including web gaming, AR/VR blockchain gaming and blockchain gaming.
- 12:00 - 12:30
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To be Announced Soon
İsmet Gökşen
Managing Partner, Ludus Ventures
- 12:30 - 13:30
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Lunch Break
- 13:30 - 14:00
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To be Announced Soon
AppsFlyer
- 14:00 - 14:30
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Leveraging Hollywood Licenses in Game Development
Tim Willits
Chief Creative Officer, Saber Interactive
- 14:30 - 15:00
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Fireside Chat: Current M&A Trends in the Games Industry & Outlook for 2022 and Beyond
Caglar Eger
CEO, exmox
Shum Singh
Managing Director & Founder, Agnitio Capital
Last year saw continued heated activity in M&A, and 2022 is likely to continue down that path. How will the M&A space evolve as many of the big targets have already been snapped up? Will publishers become increasingly aggressive? Or increasingly selective?
- 15:00 - 15:30
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"Doin' It Right": How to Create Best Possible Mobile Marketing Content
Gökçe Nur Oguz
CEO & Co-Founder, Playable Factory
Playable ads have been increasingly relied on by mobile advertisers recently, however video is still one of the most powerful marketing tools. Mobile gaming companies are now looking for a more holistic approach combining various marketing methods for the best possible outcome.
- 15:30 - 16:00
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Happy Hour sponsored by 4CreatorS media
- 16:00 - 17:00
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Women in Gaming
In this panel, we’ll be speaking to inspiring women as they share what it takes to succeed in gaming, advice on navigating the workplace, tips for women just entering the industry, and a whole lot more.
- 17:00 - 17:30
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To be Announced Soon
Appodeal
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Metaverse Track
Moderator Kelly Vero
Metaverse Expert, NFT Consult
- 09:00 - 10:30
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Welcome Coffee
- 10:30 - 11:00
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The Metaverse is an Identity, Not a Place
Shawn Foust
Chief Operating Officer, Fortis Games
The Metaverse is generally defined as a digital space – sometimes it’s paired with crypto, sometimes it’s a UGC playground, and sometimes it’s a themepark. That simplifies what is actually occuring: the digital migration of self online. In the future, the Metaverse won’t be any particular place, it will be a digital continuum where our digital identities have as much, if not more, value to us than our real life identities.
- 11:00 - 12:00
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Panel Discussion: To be Announced
- 12:00 - 12:30
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To be Announced Soon
Arslan Kiran
Head of Growth, The Sandbox
- 12:30 - 13:30
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Lunch Break
- 13:30 - 14:00
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NFTs: Elementary Particles of the Open Metaverse
Boris Spremo
Head of Operations / Partnerships, Fayre Labs
What are NFTs, and how will they power open liquid markets of tomorrow? What is Open Metaverse? Can NFTs be used in AAA games and IRL?
- 14:00 - 14:30
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Designing for the Mobile Metaverse
Ricardo Flores
Executive Producer - Studio Head, Lockwood Publishing
Mobile Metaverse is evolving and creating new challenges to those that design and think how this universe can be created and managed. We are no longer game designers but world shapers enabling our users to manage their own creations and interactions.
- 14:30 - 15:00
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To be Announced Soon
Lev Kommisarchik
Director of Mobile Games, Anzu.io
- 15:00 - 15:30
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To be Announced Soon
Recontact Games
- 15:30 - 16:00
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Happy Hour sponsored by 4CreatorS media
- 16:00 - 16:30
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Migrating from Development of Casual to NFT-based Games: What We’ve Learned So Far
Mohammad Agha
CEO & President, Magmic Inc
An honest and open discussion about the challenges of making an NFT based game including understanding design challenges, talent required, and technology used.
- 16:30 - 17:00
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Web3 and User Acquisition
Pieter van der Pijl
Co-Founder, Triple Dragon
Session regarding how games are moving from Web2 to Web3 and what this means for marketing games, acquiring users and user acquisition funding and particular challenges and solutions for Web3 games that monetise in crypto.
- 08:30 - 10:00
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Welcome Coffee
- 10:00 - 10:30
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To be Announced Soon
AWS
- 10:30 - 11:00
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How to Choose the Best UA Channels for Your Game
Magdalena Zaręba
Senior Growth Media Buyer, Huuuge Games
Kazimierz Merklejn
Senior Growth Media Buyer, Huuuge Games
No matter what is the scale of your UA, there are always plenty of channels to buy traffic from. At Huuuge we've had many opportunities to explore dozens of networks and learn the channels’ strengths and weaknesses. We would like to share our knowledge in order to help you with planning your exploration strategy and avoiding traps that might be set on your way.
- 11:00 - 12:00
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Designing Games for Maximum Monetization
While the vast majority of mobile game revenue is earned through in-app purchases, designing games for maximum monetisation remains a major challenge, requiring deep knowledge of UX design, virtual economy tuning, pricing economics, and many other disciplines. Featuring experts across these fields, this panel will give attendees concrete and proven advice for designing mobile games, as well as more advertising driven games.
- 12:00 - 12:30
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The Franchise Approach: A Practical Guide
Valerio Di Donato
CEO, 34BigThings
- 12:30 - 13:30
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Lunch Break
- 13:30 - 14:00
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Startup to Scaleup in Gaming
Sara Asad
Growth Manager, Tamatem
How MENA gaming companies are becoming globally recognized. Startup ecosystem in MENA region. Understanding the MENA gamer.
- 14:00 - 14:30
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To be Announced Soon
Joseph Shomali
Co-founder & CEO, Play 3Arabi
- 14:30 - 15:00
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To be Announced Soon
TikTok
- 15:00 - 15:30
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To be Announced Soon
Andrey Kuznetsov
Head of M&A, Nexters
- 15:30 - 16:00
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Panel Discussion: To Be Announced
- 17:00 - 17:30
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To be Announced Soon
- 08:30 - 10:30
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Welcome Coffee
- 10:30 - 11:00
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To be Announced Soon
Moloco
- 11:00 - 11:30
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To be Announced Soon
Tap Nation
- 11:30 - 12:00
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To be Announced Soon
Remerge
- 12:00 - 12:30
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The MENA Games Market
Mohamed Zaher
Analyst, Niko Partners
The MENA games market has quickly emerged as a key growth region for the global video game industry. Niko Partners recently published the industry's first report on the MENA games market. This talk will provide data and analysis from the report covering Arabic speaking markets including market size and forecast, important games and publishers, and the growth drivers and trends impacting the market, and also covers gamer behavior and spending from our survey of 3,000+ gamers in the region.
- 12:30 - 13:30
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Lunch Break
- 13:30 - 14:00
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To be Announced Soon
- 14:00 - 14:30
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To be Announced Soon
AdColony
- 14:30 - 15:00
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To be Announced Soon
- 15:00 - 15:30
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To be Announced Soon
TikTok
- 15:30 - 16:00
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Coffee Break
- 16:00 - 16:30
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To be Announced Soon
Yandex
- 16:30 - 17:00
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Influencer Marketing in Europe - A Lucky Shot or a Level Off?
Anya Stoyanova
Senior MBD Manager, Imperia Online JSC
This session reveals insights about the influencer marketing ecosystem in Europe. We will discuss and provide answers to all Indies, Game Developers and Big Publishers on if it is worth it to work with influencers.