PROGRAM

Europe/Istanbul (GMT+3)

09:00 - 10:00
Welcome Coffee
10:00 - 10:30
To be Announced Soon
10:30 - 11:00
Talent Flow to The Turkish Game Industry

Barış Ozistek

Chairman / Managing Partner, Joygame / Bogazici Ventures

Turkish game industry is booming fueled by the strong flow of top talents. Challenge is how to manage the growth and invest into the most promising startups. The talk will focus on the market, opportunities and future rising of the top talents of the country.

11:00 - 12:00
Panel Discussion: Mobile Gaming Trends

Moderator Ted Verani

VP Business Development, wappier

Vladimir Funtikov

CEO, Creative mobile

Matt Hood

Product Owner, Ten Square Games

Chris O'Kelly

Vice President Live Games, Goodgame Studios

The mobile market represents around half of all global games revenues and opportunities abound for savvy developers, but how can today's game makers succeed in this increasingly competitive landscape? Our panel will answer this important question while addressing changes in the Apple ecosystem and discuss the future of F2P gaming, as well as consider new opportunities including web gaming, AR/VR blockchain gaming and blockchain gaming.

12:00 - 12:30
To be Announced Soon

İsmet Gökşen

Managing Partner, Ludus Ventures

12:30 - 13:30
Lunch Break
13:30 - 14:00
To be Announced Soon

AppsFlyer

14:00 - 14:30
Leveraging Hollywood Licenses in Game Development

Tim Willits

Chief Creative Officer, Saber Interactive

14:30 - 15:00
Fireside Chat: Current M&A Trends in the Games Industry & Outlook for 2022 and Beyond

Caglar Eger

CEO, exmox

Shum Singh

Managing Director & Founder, Agnitio Capital

Last year saw continued heated activity in M&A, and 2022 is likely to continue down that path. How will the M&A space evolve as many of the big targets have already been snapped up? Will publishers become increasingly aggressive? Or increasingly selective?

15:00 - 15:30
"Doin' It Right": How to Create Best Possible Mobile Marketing Content

Gökçe Nur Oguz

CEO & Co-Founder, Playable Factory

Playable ads have been increasingly relied on by mobile advertisers recently, however video is still one of the most powerful marketing tools. Mobile gaming companies are now looking for a more holistic approach combining various marketing methods for the best possible outcome.

15:30 - 16:00
Happy Hour sponsored by 4CreatorS media
16:00 - 17:00
Women in Gaming

In this panel, we’ll be speaking to inspiring women as they share what it takes to succeed in gaming, advice on navigating the workplace, tips for women just entering the industry, and a whole lot more.

17:00 - 17:30
To be Announced Soon

Appodeal

Metaverse Track

Moderator Kelly Vero

Metaverse Expert, NFT Consult

09:00 - 10:30
Welcome Coffee
10:30 - 11:00
The Metaverse is an Identity, Not a Place

Shawn Foust

Chief Operating Officer, Fortis Games

The Metaverse is generally defined as a digital space – sometimes it’s paired with crypto, sometimes it’s a UGC playground, and sometimes it’s a themepark. That simplifies what is actually occuring: the digital migration of self online. In the future, the Metaverse won’t be any particular place, it will be a digital continuum where our digital identities have as much, if not more, value to us than our real life identities.

11:00 - 12:00
Panel Discussion: To be Announced
12:00 - 12:30
To be Announced Soon

Arslan Kiran

Head of Growth, The Sandbox

12:30 - 13:30
Lunch Break
13:30 - 14:00
NFTs: Elementary Particles of the Open Metaverse

Boris Spremo

Head of Operations / Partnerships, Fayre Labs

What are NFTs, and how will they power open liquid markets of tomorrow? What is Open Metaverse? Can NFTs be used in AAA games and IRL?

14:00 - 14:30
Designing for the Mobile Metaverse

Ricardo Flores

Executive Producer - Studio Head, Lockwood Publishing

Mobile Metaverse is evolving and creating new challenges to those that design and think how this universe can be created and managed. We are no longer game designers but world shapers enabling our users to manage their own creations and interactions.

14:30 - 15:00
To be Announced Soon

Lev Kommisarchik

Director of Mobile Games, Anzu.io

15:00 - 15:30
To be Announced Soon

Recontact Games

15:30 - 16:00
Happy Hour sponsored by 4CreatorS media
16:00 - 16:30
Migrating from Development of Casual to NFT-based Games: What We’ve Learned So Far

Mohammad Agha

CEO & President, Magmic Inc

An honest and open discussion about the challenges of making an NFT based game including understanding design challenges, talent required, and technology used.

16:30 - 17:00
Web3 and User Acquisition

Pieter van der Pijl

Co-Founder, Triple Dragon

Session regarding how games are moving from Web2 to Web3 and what this means for marketing games, acquiring users and user acquisition funding and particular challenges and solutions for Web3 games that monetise in crypto.

08:30 - 10:00
Welcome Coffee
10:00 - 10:30
To be Announced Soon

AWS

10:30 - 11:00
How to Choose the Best UA Channels for Your Game

Magdalena Zaręba

Senior Growth Media Buyer, Huuuge Games

Kazimierz Merklejn

Senior Growth Media Buyer, Huuuge Games

No matter what is the scale of your UA, there are always plenty of channels to buy traffic from. At Huuuge we've had many opportunities to explore dozens of networks and learn the channels’ strengths and weaknesses. We would like to share our knowledge in order to help you with planning your exploration strategy and avoiding traps that might be set on your way.

11:00 - 12:00
Designing Games for Maximum Monetization

While the vast majority of mobile game revenue is earned through in-app purchases, designing games for maximum monetisation remains a major challenge, requiring deep knowledge of UX design, virtual economy tuning, pricing economics, and many other disciplines. Featuring experts across these fields, this panel will give attendees concrete and proven advice for designing mobile games, as well as more advertising driven games.

12:00 - 12:30
The Franchise Approach: A Practical Guide

Valerio Di Donato

CEO, 34BigThings

12:30 - 13:30
Lunch Break
13:30 - 14:00
Startup to Scaleup in Gaming

Sara Asad

Growth Manager, Tamatem

How MENA gaming companies are becoming globally recognized. Startup ecosystem in MENA region. Understanding the MENA gamer.

14:00 - 14:30
To be Announced Soon

Joseph Shomali

Co-founder & CEO, Play 3Arabi

14:30 - 15:00
To be Announced Soon

TikTok

15:00 - 15:30
To be Announced Soon

Andrey Kuznetsov

Head of M&A, Nexters

15:30 - 16:00
Panel Discussion: To Be Announced
17:00 - 17:30
To be Announced Soon
08:30 - 10:30
Welcome Coffee
10:30 - 11:00
To be Announced Soon

Moloco

11:00 - 11:30
To be Announced Soon

Tap Nation

11:30 - 12:00
To be Announced Soon

Remerge

12:00 - 12:30
The MENA Games Market

Mohamed Zaher

Analyst, Niko Partners

The MENA games market has quickly emerged as a key growth region for the global video game industry. Niko Partners recently published the industry's first report on the MENA games market. This talk will provide data and analysis from the report covering Arabic speaking markets including market size and forecast, important games and publishers, and the growth drivers and trends impacting the market, and also covers gamer behavior and spending from our survey of 3,000+ gamers in the region.

12:30 - 13:30
Lunch Break
13:30 - 14:00
To be Announced Soon
14:00 - 14:30
To be Announced Soon

AdColony

14:30 - 15:00
To be Announced Soon
15:00 - 15:30
To be Announced Soon

TikTok

15:30 - 16:00
Coffee Break
16:00 - 16:30
To be Announced Soon

Yandex

16:30 - 17:00
Influencer Marketing in Europe - A Lucky Shot or a Level Off?

Anya Stoyanova

Senior MBD Manager, Imperia Online JSC

This session reveals insights about the influencer marketing ecosystem in Europe. We will discuss and provide answers to all Indies, Game Developers and Big Publishers on if it is worth it to work with influencers.