Program

14:30 - 15:30: Rapid Changes in Gaming World - Challenges and Opportunities

Moderator Wenfeng (Engputer) Yang

Publishing Guru from China

Ronen Mense

President & Managing Director, APAC, AppsFlyer

Dan Liu

VP Strategic Partnerships, Now.gg

Ryan You

Lead Investor, APAC, Aream & Co.

Orange Qi

Head of Business Development, Asia, Behaviour Interactive

15:50 - 16:20: Challenges of Chinese Gaming Industry Going Overseas

Maxim Rate

Overseas Investment Head, Leiting

The trend of the Chinese gaming industry expanding overseas becoming ever more strong. But it is also not without its many challenges.

16:30 - 17:00: How Mini-Games are changing Mobile Gaming in China

Luke Stapley

Marketing Director, Cocos

With so many hurdles building games in the Chinese mobile market, many developers are looking for alternatives to make cash. Some are going overseas while others are looking into the new, but not really new, world of smaller games for apps. We talk about WeChat's mini games, HTML5 portals, and Douyin and their strategies for game developers.

17:10 - 17:40: Go West, go South East, Go East, go to Frontier lands - Global Opportunities for Chinese Companies

Honor Gunday

CEO, Terminal3

New ways and possibilities to expand to the next hot markets and make lots of money!

19:20 - 21:20: IMGA SESSIONS

The IMGA is the mobile gaming industry's leading showcase for groundbreaking innovations, displaying exceptional quality and new trends in mobile entertainment.

19:20 - 19:30: IMGA - Welcome Words & Intro to The 5th IMGA CN

Charles Chiang

Founder, IMGA CN

Merlin Wei

GM, IMGA CN

Jason Yen

BD, IMGA CN

19:30 - 20:00: IMGA - Introduction to Dark Horse Games: who are we and how can we help?

Matt Zhang

GM, Darkhorse Games

20:10 - 20:25: IMGA - Exciting News from vivo for Global Game Developers

Candice Li

Head of Casual Games, vivo

20:30 - 21:00: IMGA - Indielight's Unique Approach and Experience Regarding Game UI/UX

Tony Shong

VP, Indielight

14:30 - 17:30: IMGA Sessions

The IMGA is the mobile gaming industry's leading showcase for groundbreaking innovations, displaying exceptional quality and new trends in mobile entertainment.

14:30 - 15:00: IMGA - The Perks of Gamify-ing Charity

Felania Liu, PhD

Lecturer, Current: Beijing Normal University / Previous: VP Director, Chinese DiGRA

15:10 - 15:40: IMGA - The intriguing Chinese culture within Games

Haibo Tian

Founder, Chengdu EBGAME (EastBestGame)

15:50 - 16:20: IMGA - Games Roadshow: "Hidden Dream" from Rustdiamond Games & "The Lilliput Workshop" from Cotton Games

Xingyuan Lu

"Hidden Dream" Producer, Rustdiamond Games

Z.T.

"The Lilliput Workshop" Producer, Cotton Games

16:30 - 17:00: IMGA - Coconut Island's Viewpoint Regarding Current Chinese Market & Players

Tiangong Deng

Head of BD, Coconut Island

19:30 - 20:00: The Biggest Mobile Game Trends Coming Your Way in 2022

Kalle Heikkinen

Senior Analyst, GameRefinery by Vungle

Understanding mobile game feature design is essential for getting customers to stick around in your game and keep spending money. In this talk, GameRefinery analyst Kalle takes a look into the crystal ball and uses real-world insight and data to examine the latest emerging trends that are set to shape the winning mobile games of tomorrow. GameRefinery’s analysts track over 200 mobile game features in 2,500+ top-performing games within their growing database of 100,000 games, mapping everything from a game’s re-engagement mechanics to monetization, revenue and the amount of content.

20:10 - 20:40: 3CinHypercasual: Controls

Ashley Luo

Business Developer & Market Analyst, Ketchapp

As we all know the 3C elements are fundamental for Hypercasual industry, we will take a deep look at how different controls will impact your game’s look & feel, and how it can create depth in gameplay.

20:50 - 21:20: How to Release Your Apps in China and Expand Chinese Market

Kan Huang

Senior Commercialization Consulting Manager, TopOn

Are you an app developer and want to enter the Chinese market? This talk can help! Get the latest stats, findings, and best tips for the Chinese market.

14:30 - 15:00: Road to Publishing Mobile Games in MENA Region

Mana Farivar

International Business Developer, Cafe Bazaar

Why should game developers pay attention to MENA market? What advantages does Bazaar publishing has compared to other publishers in MENA? How does Bazaar help developers launch and promote their games in MENA?

15:10 - 15:40: How do Western Publishers Work?

Victoria Beliaeva

Head of Business Development & PR, AppQuantum

Western and Asian approach to publishing is very much different. This is one of the major problems which arises when it comes to cooperation. In this session I would like to shed light on how western publishers work, the terms, explain why and how it should be perceived to fill in this gap of misunderstanding.

15:50 - 16:20: How to Choose a Publisher Partner in China?

Cherry Chen

Co-Founder & BD VP, Esigame Limited

Upon the strict policy on ISBN and Anti-Addiction rules in China, how to "SURVIVE" in the market as a publisher.

As a developer, how to look for a local partner, and what you can do to be competitive?

16:30 - 17:00: Launch Your Game Faster

Aladin Ben

Business Development Director, Beamable

Live-ops and backend features take more time to build and scale than your original game mechanic. How important live-ops features are in combination with the proper workflow. There are ways to help reduce operation costs, increase revenues, and launch your game up to 80% faster!

19:30 - 20:00: Scaling Games with Performance Marketing

Daniel Rysan

UA Expert / Senior Committee Member, SuperScale

Find out when is the right time to expand to other marketing channels with the right approach to creative production.

20:10 - 20:40: Building IPs and Brands that Last

Christian Fonnesbech

IP Consultant, Leverage

IPs & franchises make game companies sustainable. For successful developers, IP accounts for more than half the company's total value. But how do you build this value? Christian Fonnesbech will share the creative and business-related foundations of building long-term IPs.

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