WN Conference Moscow'21

Moscow Standard Time (GMT+3)

10:00 - 10:30
Welcome Coffee
10:30 - 10:35
OPENING - WELCOME SPEECH
10:35 - 11:00
Speaker and Topic to be Announced Soon

11:00 - 11:30
Speaker and Topic to be Announced Soon

11:30 - 12:00
Speaker and Topic to be Announced Soon

12:00 - 12:30
Topic to be Announced Soon

Sergey Martinkevich

Publishing Lead, Azur Games

12:30 - 13:00
Speaker and Topic to be Announced Soon

13:00 - 13:30
Coffee Break
13:30 - 14:30
Panel Discussion: Topic to be Announced Soon

Eugen Sudak

Head of Game Design, Pixonic

Evgeny Marchenkov

CEO, AdSide Media

Alexey Efimenko

Co-founder & Creative Director, HOOKS

Misha Osintcev

CMO, RoasUp, Inc.

14:30 - 15:00
How to Pick the Right Partner, Get Funded and Not Screwed?

Ilya Eremeev

Co-Founder and Managing Partner, The Games Fund

The fundraising landscape in Eastern Europe is changing rapidly. How to navigate in its stormy waters? Venture Funds, Strategic Investors, and Publishers, local and foreign - we will discuss how to pick the right one that suits your business the best.

15:00 - 15:30
Handy Games for Your Handy

Alisa Chumachenko

CEO, SberGames

New initiative: Handy games for the whole family. Sharing the details of the non-profit endeavor.

15:30 - 16:00
Happy Hour by AppsFlyer

16:00 - 16:30
Understanding SKAN Data to Build a New Growth Strategy

Elvira Rybina

Account Executive, AppsFlyer

A lot has changed in 2021, not least the rollout of iOS 14 and the App Tracking Transparency Framework. App marketers are now obliged to use SKAd Network ("SKAN") to attribute installs deterministically, and this comes with numerous idiosyncrasies and new data schemas. Learn how to use SKAN data to continue scaling on iOS, and check out how AppsFlyer can help you manage the complex system of Conversion Value mapping and interpretation.

16:30 - 17:00
MENA Market: An Untapped Opportunity

Hussam Hammo

CEO, Tamatem Games

Arabic is the 4th most spoken language in the world, yet less than 1% of the content is available in Arabic. The region is home to the highest ARPPU in the world. Publishing the right type of game in the MENA market can be miraculous in terms of revenues.

17:00 - 17:30
Speaker and Topic to be Announced Soon

11:00 - 12:30
Facebook Sessions

12:30 - 13:30
Coffee Break
13:30 - 17:30
LEGAL IN GAMES Track Supported by Semenov & Pevzner

11:30 - 12:00
Welcome Coffee
12:00 - 12:30
Speaker and Topic to be Announced Soon

12:30 - 13:00
The Impact of a Game Remaster on Product Metrics

Dima Osipov

Lead Project Manager, Pixonic

War Robots remains a top mobile shooter even after seven years in operation. At the end of 2019, they decided to make a full-scale remaster of the game. From this talk, you’ll know if they consider the project successful or not, lessons learned, how build size affects CR, what they did to improve the product metrics, and what was the most valuable feature of the remaster.

13:00 - 13:30
Speaker and Topic to be Announced Soon

13:30 - 14:00
Speaker and Topic to be Announced Soon

14:00 - 14:30
Speaker and Topic to be Announced Soon
14:30 - 15:00
Coffee Break
15:00 - 15:30
Speaker and Topic to be Announced Soon

15:30 - 16:00
Speaker and Topic to be Announced Soon

16:00 - 16:30
Tricks and Cheats for Start-ups and Indie Developers – Ways to Improve Your Network and Increase Your Chances of Success

Patty Toledo

Project Lead, Game ON Mid Sweden

Developing a great game is only part of the battle. There are millions of high-quality games out there which have failed financially. Nobody can be successful alone. This talk will discuss how game developers can use the power of the community to not only succeed but also create a legacy for future developments.

16:30 - 17:00
Coffee Break
17:00 - 18:00
HR AWARDS CEREMONY
12:30 - 13:00
5 Keys from the Top 100 Grossing Mobile Games

Aleksandr Tarasov

CMO, Belka Games

Mobile games account for $120 billion of total video game revenue, and the most successful titles make millions of dollars a day. In the lecture, we will review which projects are in the top 100 grossing and what needs to be done to get there.

13:00 - 13:30
Topic to be Announced Soon

Nikita Matsokin

Executive Producer, MY.GAMES Venture Capital

13:30 - 14:00
Speaker and Topic to be Announced Soon

14:00 - 14:30
Speaker and Topic to be Announced Soon

14:30 - 15:00
Coffee Break
15:00 - 15:30
Evolution of Publishing - Insights into the Future Forms of Cooperation

Victoria Beliaeva

Head of Business Development, AppQuantum

We will dive into the nature of the relationships between publisher and developer and provide insights that AppQuantum has developed. They came to the conclusion that the way publishing works now is not effective. The new form of cooperation that they have established and would love to set as a trend for our industry will be presented.

15:30 - 16:00
RPG as a Service - Encased Business Case

Artem Korovkin

COO, Dark Crystal Games

Encased is an isometric hardcore CRPG with premium monetization and with a focus on an old-school PC audience. How did they start earning before the release?

16:00 - 16:30
Mobile Publishing is Dead - What can Developers do with their Projects in 2021?

Pavel Pogorelenko

Co-Founder, Dankolab

"Mobile publishing is dead" sounds presumptuous but they are ready to prove it. Dankolab will reveal other possibilities for developers with strong projects.

16:30 - 17:30
Panel Discussion: Indie Game Business in 2021 - Challenges and Advantages (Speakers to be Announced Soon)

Kirill Zolovkin

CEO, Heart Core

Valentine Shchekin

Solo-Indie Developer / Game Designer, Demagic Games

Slava Gris

Solo-Indie Developer, Red Black Spade

Aleksandr Khoroshavin

Indie Developer / Game design and Unity/UE4 Lecturer, ITMO university

Mikhail Vaksman

CEO, One Dream

Indie devs who make their living by making dream games will talk about the past and the future of indie game business: company structure and a sole proprietorship, Steam sales and competition, devkits and console ports, grants, and funding.