Program

WN Conference Moscow'21

Europe/Moscow (UTC+3)

Day 1

13.Oct.2021

Day 2

14.Oct.2021

10:00 - 10:30: Welcome Coffee Sponsored by Appodeal

10:30 - 10:35: OPENING - WELCOME SPEECH

10:35 - 11:00: Are You Already Making Money on Mobile Browser Games?

Pavel Epishin

Head of Yandex.Games, Yandex

Are browser games obsolete? No, they are reborn on mobile. But they can't be as high-quality as native ones, can they? Let's take a look at a few examples. But you can't make money on this? You can. f you learn how to drive traffic and pay for it? No. We will focus on a new platform for monetizing and driving traffic: Yandex.Games and how it solves all of these questions for developers.

11:00 - 11:30: Case Study: Playrix Games Release on Huawei AppGallery

Victoria Kuleshova

Senior Business Development Manager, Playrix

Arseniy Khlebtsev

Senior Client Partner - Cloud, Artistry, AI solutions, Unity

Discussion will be focused on how Playrix titles were integrated into AppGallery, while sharing Gardenscapes and Homescapes launches journey and first exciting results, giving some examples of unique game operation mechanics and a few key takeaways every game developer should consider.

11:30 - 12:00: WOW Effect from VK SuperApp: How to get More from Your HTML5 Games via the most Popular Social Network in Russia

Elizaveta Zharkova

Head of Gaming Platform, VK

What if everything you needed and more was gathered in one place? All your friends and loved ones, countless useful services, modern HTML5 technologies, and cool games? Liza will tell you all about promoting your game projects on the VK SuperApp and how to earn money on it.

12:00 - 12:30: From Long-Term Relationships to Long-Term Revenues

SERGEY MARTINKEVICH

Publishing Lead, Azur Games

The hyper-casual market is becoming more competitive. We will discuss new cooperation models between publishers and developers that allow growth and create outstanding games with flexible KPI's on the hit games examples.

12:30 - 13:00: Are You Building a Game or a Business?

Max Postnikov

Executive producer, Nexters Boost

What’s the difference between beginners and professionals and how to breach that gap? How to avoid the most common mistakes young developers tend to make? How to go about fundraising and what can your investor provide aside from money?

13:00 - 13:30: Coffee Break Sponsored by Appodeal

13:30 - 14:30: Panel Discussion: Can Ad Creatives Kill Your Game?

Moderator Eugene Sudak

Ethical Management Ambassador

Evgeny Marchenkov

CEO, AdSide Media

Gleb Mashchenko

CBDO, RoasUp, Inc.

Roman Nosov

Creative Producer, Banzai Games

These panelists will obviously focus on creative ads for the games. Is it poison or panacea? How different sides measure and evaluate the impact of creative ads to the games?

14:30 - 15:00: How to Pick the Right Partner, Get Funded and Not Screwed?

Ilya Eremeev

GP and Managing Partner, The Games Fund

The fundraising landscape in Eastern Europe is changing rapidly. How to navigate in its stormy waters? Venture Funds, Strategic Investors, and Publishers, local and foreign - we will discuss how to pick the right one that suits your business the best.

15:00 - 15:30: Useful Games. The Details of the Non-Profit Endeavor by SberGames

Alisa Chumachenko

CEO, SberGames

New initiative: More than just useful games. Games for the whole family.

15:30 - 16:00: Happy Hour by AppsFlyer

16:00 - 16:30: Understanding SKAN Data to Build a New Growth Strategy

Elvira Rybina

Account Executive, AppsFlyer

A lot has changed in 2021, not least the rollout of iOS 14 and the App Tracking Transparency Framework. App marketers are now obliged to use SKAd Network ("SKAN") to attribute installs deterministically, and this comes with numerous idiosyncrasies and new data schemas. Learn how to use SKAN data to continue scaling on iOS, and check out how AppsFlyer can help you manage the complex system of Conversion Value mapping and interpretation.

16:30 - 17:00: How to Stop Wasting Money While Running Google UAC?

Kirill Shidenko

Founder, Sociaro

Running Google UAC can be a game-changer for mobile apps, but at the same time, it could become a disaster. So the question is... How to avoid common mistakes and how to minimize the risk of wasting money while working with the most complicated Google product? Expect practical tips and tricks, based on more than 7 years of experience running campaigns for mobile apps in Google.

17:00 - 17:30: Mobile Publishing is Dead - What can Developers do with their Projects in 2021?

"Mobile publishing is dead" sounds presumptuous but they are ready to prove it. Game-A will reveal other possibilities for developers with strong projects.

13:30 - 17:30: LEGAL IN GAMES Track Supported by Semenov & Pevzner / Prospectacy Legal Services

13:30 - 14:00: Fireside Chat: Epic VS. Apple

Roman Lukyanov

Управляющий партнер, Semenov&Pevzner

Nat Voziyan

Head of Legal, Xsolla

The dispute between Epic and Apple, for the rights of developers, ended with a formal victory for Epic and a de facto victory for Apple. While this controversy is likely to be continued on appeal, some of its fundamental implications for the global video game market can already be assessed. This fireside chat will analyze the impact of the litigation and court decision on the video game industry, as well as evaluate the processes that resulted from Epic's lawsuit against Apple and its significance for developers.

14:00 - 14:30: Gambling and Video Games: Current Challenges

Sergey Lidovsky

Game Project Management Program Lecturer, Higher School of Economics

14:30 - 15:30: Legal Acts that Game Industry Needs (Or Doesn’t)

Moderator Roman Lukyanov

Управляющий партнер, Semenov&Pevzner

Inna Palamarchuk

Head of Legal, Innova Distribution

Viktor Rykov

Senior Lawyer, Pen & Paper, Attorneys at law

Kobzarenko Zinaida

Lawyer, Green Grey

Dmitry Bulgakov

Senior Lawyer (IP Rights), Prospectacy Legal Services

The discussion of the latest legislative initiatives, government support measures, and regulatory needs of the video game industry.

15:30 - 16:00: Coffee Break

16:00 - 16:30: Fireside Chat: Privacy in Video Game Industry

Ekaterina Smirnova

Partner, Head of St. Petersburg Office, Semenov&Pevzner

Egor Sudakov

DPO, Playrix

Why games collect personal information? What is game data? During the session speakers will discuss the features and rules of Apple and Google platforms in the aspect of privacy, privacy standards and user rights in different legal cultures, as well as the specifics of legal regulation in different countries. Attendees will discover Playrix experience in this area and the latest trends in the legal regulation of personal data.

16:30 - 17:00: How Much Does it Cost to Have a Foreign Company, in Taxes?

Kristina Kurtaeva

Tax Adviser, Prospectacy Legal Services

Personal taxes of foreign company holders. What does it mean if you have a share in a foreign business and how to deal with it? What taxes should you pay in Russia and how to do that. Context - digital business, development, holding of IP rights.

11:30 - 12:00: Welcome Coffee Sponsored by Appodeal

12:00 - 12:30: Hypersocial Gaming: The Future of Gaming on Snapchat

Callum Carmichael

Head of Gaming - Growth, Snap

Learn how developers are utilizing Snap’s solutions to drive organic and paid growth while establishing a groundbreaking new genre of ‘Hypersocial Games’ on Snapchat.

12:30 - 13:00: The Impact of a Game Remaster on Product Metrics

Dima Osipov

Lead Project Manager, Pixonic

War Robots remains a top mobile shooter even after seven years in operation. At the end of 2019, they decided to make a full-scale remaster of the game. From this talk, you’ll know if they consider the project successful or not, lessons learned, how build size affects CR, what they did to improve the product metrics, and what was the most valuable feature of the remaster.

13:00 - 13:30: Best Creative Practices for TikTok Ads

Andrey Khristyuk

Strategic Partnership Manager, TikTok for Business

Ignaty Bodrikov

Creative Evangelist, TikTok for Business

Konstantin Inin

Creative & Production Team Lead, TikTok for Business

General insights on TikTok creative language and some best practices for gaming ads on TikTok.

13:30 - 14:00: Pangle Ad Network - Where Apps Thrive

Larisa Kiseleva

Key Account Manager, Gaming & Apps, Pangle

The session will cover an overview of Pangle Ad Network (Tiktok Audience Network) - Available geos, formats & largest publishers. We will also learn more about solutions for user acquisition and share case studies.

14:00 - 14:30: Games and Apps Promotion in China

Alexey Belskiy

Senior Account Manager in Client Solution Team, Ocean Engine

Ocean Engine is a top advertising platform for the gaming industry if you want to win the Chinese market. It has a great set of tools to reach the right audience and analyze the results of your marketing campaign. How to start promoting your game with Ocean Engine? Not only providing education and support, but also a special promotional service for their clients.

14:30 - 15:00: Coffee Break Sponsored by Appodeal

15:00 - 15:30: How Yandex Ad Technologies Deliver Audience to Mobile Publishers

Maria Anikina

Head of growth, Yandex Mobile Products, Yandex for Apps

Yandex owns a whole ecosystem of technology-powered products and services. It has a broad and unique audience that is growing constantly. In this session, we will discover how Yandex technologies stack can help advertisers to promote their apps.

15:30 - 16:00: Grow Your App Business to New Levels

Anastasia Lapshina

Marketing Manager, AppGallery

Margarita Belyanskaya

Business Growth Manager, Huawei Ads

The success of an app is not just dependent on the value it offers users, but also how efficiently it reaches them. Learn how to grow your app with AppGallery, top-3 global app marketplace, and Huawei Ads to attract a wider range of users and generate greater revenue.

16:00 - 16:30: Deadly Sins You Сommit During Fundraising

Roman Gurskiy

Managing Director, GEM Capital

Kirill Gurskiy

Managing Director, GEM Capital

Most of the founders of gaming companies sooner or later face the need to attract money from investors. This entails a lot of stress, it takes a lot of time and knowledge and you need to understand how to go this way, if not without mistakes, then with a minimum of them. This talk will try to highlight the key mistakes in the process of fundraising and suggest how to avoid them.

16:30 - 17:00: Break

17:00 - 18:00: HR AWARDS CEREMONY

11:30 - 12:00: Welcome Coffee Sponsored by Appodeal

12:00 - 12:30: 2021 is the Best year for Russian PC Game Development in Decades. What Made it Possible?

Александр Семенов

Главный редактор, App2Top.ru

During the past year, around two dozen great premium titles were released on Steam that are developed by Russia-based teams. App2Top`s Editor-In-Chief will discuss the prerequisites of this surge and share his thoughts on the nearest future.

12:30 - 13:00: 5 Keys from the Top 100 Grossing Mobile Games

Aleksandr Tarasov

CMO, Belka Games

Mobile games account for $120 billion of total video game revenue, and the most successful titles make millions of dollars a day. In the lecture, we will review which projects are in the top 100 grossing and what needs to be done to get there.

13:00 - 13:30: How to Find Uncut Diamonds by MGVC

Nikita Matsokin

Executive Director, MGVC

The talk is focusing on how MGVC actually interacts with independent game studios, what are their goals, processes, and results. They are here to bust all the myths that surround them, in one presentation.

13:30 - 14:00: Scale for Success - A Developer's Guide on UA Strategy & Key Partnerships

Alex Sorochynskyy

Senior Account Manager, MOLOCO

Sharing on how you can, and should be utilizing key DSP partnerships to help you reach targeted KPIs while scaling UA strategies for success.

14:00 - 14:30: Hyper-Casual Market Insights: What Does it Take to Make a Hit Game Today?

Anton Volnykh

Head of Developer Partnerships, SayGames

Taking a closer look at the state of the hyper-casual market. Reviewing SayGames' case studies for launching hit games as well as research essential market data to understand what factors play a key role in developers' success in 2021.

14:30 - 15:00: Coffee Break Sponsored by Appodeal

15:00 - 15:30: Publishing, Cooperation and Problems

Victoria Beliaeva

Head of Business Development & PR, AppQuantum

We will dive into the nature of the relationships between publisher and developer and provide insights that AppQuantum has developed. They came to the conclusion that the way publishing works now is not effective. The new form of cooperation that they have established and would love to set as a trend for our industry will be presented.

15:30 - 16:00: RPG as a Service - Encased Business Case

Artem Korovkin

COO, Dark Crystal Games

Encased is an isometric hardcore CRPG with premium monetization and with a focus on an old-school PC audience. How did they start earning before the release?

16:00 - 16:30: MENA Market: An Untapped Opportunity

Hussam Hammo

CEO & Founder, Tamatem Games

Arabic is the 4th most spoken language in the world, yet less than 1% of the content is available in Arabic. The region is home to the highest ARPPU in the world. Publishing the right type of game in the MENA market can be miraculous in terms of revenues.

16:30 - 17:30: Panel Discussion: Indie Game Business in 2021 - Challenges and Advantages

Moderator Kirill Zolovkin

CEO, Heart Core

Valentin Shchekin

Solo-Indie Developer / Game Designer, Demagic Games

Aleksandr Khoroshavin

Indie Developer / Game design and Unity/UE4 Lecturer, ITMO university

Mikhail Vaksman

CEO, One Dream

Sergey Korolev

Founder, Dreamside Interactive

Ivan Domankov

CEO, Highcore Games

Indie devs who make their living by making dream games will talk about the past and the future of indie game business: company structure and a sole proprietorship, Steam sales and competition, devkits and console ports, grants, and funding.